integrations

Feed the power of human insight into every workflow

Embedding powerful, privacy-compliant insight directly into your systems, dashboards, and AI tools has never been easier. With our smart integrations, insights are always-on, for every team. Whether you’re building automated workflows, personalizing campaigns, or powering AI agents, our fast, flexible integrations make it simple to access trusted insights wherever you work.

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APIS

Access GWI insights inside your own tools

Combine GWI’s global data with your own research, and embed real human insight directly into your existing tools using our APIs.

From BI platforms to custom-built systems, our APIs keep data automatically refreshed, so every decision your teams make is based on the latest insight, not yesterday’s assumptions.

Check out our API docs

Getting started is simple

Create a GWI account

If you don’t already have an account with us, get in touch and we’ll do the rest, including sending you an API key.

Read our docs

Check out our API documentation to see what endpoints are available and how to integrate everything efficiently.

Build your integration

Use your API key and our instructions to create your integration, a process we’ve made as flexible and easy as possible.

Test and launch

Test your integration to make sure everything works, then move it to production and start getting results.

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MCP

Power AI agents with real human insight

Plug GWI insights straight into AI tools like ChatGPT and Claude, or whatever your chosen AI assistant. Using Model Context Protocol (MCP), your AI gains access to trusted, up-to-date human context. No manual searching. No internet scraping.

The result? AI outputs grounded in how real people actually think, feel, and behave.

Find out more about MCP

Real people. Real data. Smarter AI.

Give your AI answers, not assumptions

Use tools like ChatGPT, Copilot and more to get real audience answers - no web scraping, just trusted insights.

No engineers needed

Follow a simple set of instructions and start getting insights instantly - no difficult setup or tech skills required.

Trusted, global insight

Draw from 1.4M+ always-on consumer surveys across 52+ markets for reliable insights that reflect real consumer behavior.

Beyond the open web

Most AI assistants rely on generic models trained on unverified web data. Access real, representative consumer insight, without the risk of biased results and half-truths.

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How GWI helps you day to day

Content creation

Create content you know will make a splash. Leverage your AI tools together with solid human insights, so your strategy is fine-tuned to the right audience.

Social media

Get your social strategy on point. Use GWI data within your AI tools to tailor captions, formats and visuals to real consumers.

Reliable AI

Ground your LLM in real-world audience data. GWI connects your models to the privacy-compliant data from real humans - the differentiator that AI needs to win..

“LLMs are powerful at reasoning but not at representing reality. They predict what sounds right, not what is right. Human data from GWI grounds AI reasoning in statistical truth.”

Looking to AI for ways to boost efficiency and quality, they partnered with GWI to make both their own AI agents - as well as third-party agents - smarter.

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Don’t take our word for it

Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.