Our trusted partners, Amazon Ads and Twitch, leveraged GWI Gaming data to go beyond top-line trends and unlock insights into global PC and console gamers.

Inside the report:

• A look at the global universe of global PC/console gamers and their most popular genres

• Monetization potential across key markets

• Motivations and behaviors that define key gaming personas

• Purchase journey insights, from discovery to buying and beyond

• The role of influencer endorsements and social connection

 

Want to replicate this kind of insight for your region or audience?

We go beyond demographics to cover insights into gaming behaviors and culture, including:

• Devices, genres, and franchises played
• Time spent gaming
• Social gaming habits
• Sports viewership
• Motivations for play

GWI Gaming is an add on to GWI Core, enabling you to overlay these insights with over 50K profiling points on attitudes, media, shopping, and brand touchpoints, creating a 360 degree picture of gamers. All of this is available in our platform, where you can apply filters, create crosstabs, or build audiences of gamers in just a few clicks - bringing certainty and scale to one of the world’s fastest-growing entertainment sectors.