Uncover the touchpoints that matter with insight that goes deeper. Map every step of your consumers’ digital lives, including interactions they have with your brand, attitudes, perceptions and more.
Knowing how your target customers move means understanding how to reach them
We can pinpoint where a consumer’s journey starts, ends, and everything in between.
Uncover the opportunities for engagement by tracking the where, when, how and why.
Identify which consumers are most likely to make a purchase and what would drive them to buy.
We have the ability to identify and recontact purchasers of your products, giving you the deepest view possible of what your audience think and feel as they encounter various touchpoints along their purchase journey.
Profile your consumers in granular detail to craft well-rounded personas, ensuring you have maps grounded in fact. Use these insights to pinpoint, segment and target groups of like-minded consumers in ways that speak uniquely to them.
The ‘big touchpoints’ are opportunities for engagement where your brand has a real chance to cut through. Being certain about these results in greater marketing effectiveness. When data reveals where and when to place your creative, it’s goodbye to guesswork.
Discover why some of the world’s most influential agencies and brands rely on GWI.