Map The Consumer Journey With Confidence - GWI

GWI.

Use rich data to guide your way

Knowing how your target customers move means understanding how to reach them

The purchase journey

The purchase journey

We can pinpoint where a consumer’s journey starts, ends, and everything in between.

The right touchpoints

The right touchpoints

Uncover the opportunities for engagement by tracking the where, when, how and why.

A hyper-targeted approach

A hyper-targeted approach

Identify which consumers are most likely to make a purchase and what would drive them to buy.

Get insight straight from your own consumers

We have the ability to identify and recontact purchasers of your products, giving you the deepest view possible of what your audience think and feel as they encounter various touchpoints along their purchase journey.

Personalize your strategy

Profile your consumers in granular detail to craft well-rounded personas, ensuring you have maps grounded in fact. Use these insights to pinpoint, segment and target groups of like-minded consumers in ways that speak uniquely to them.

Get smarter with your spend

The ‘big touchpoints’ are opportunities for engagement where your brand has a real chance to cut through. Being certain about these results in greater marketing effectiveness. When data reveals where and when to place your creative, it’s goodbye to guesswork.

See the data for yourself

Map your customer journey with confidence.
Demo the data to find out how.

Book free demo

You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

Don’t take our word for it

Using audience insights to boost visibility by 300%

Reaching 2.9 million people with custom research

Matching brands to the right partners (and proving the ROI)

Boosting post interactions by 7,616%

Driving 41k revenue in the first month

Enhancing campaign performance by 88%

Doubling revenue in four months

Driving a 36% increase in high quality leads

Cutting turnaround times by 3 days

Lowering cost per lead by 75%

Agency, CPG & retail

Boosting campaign efficiency by 30%

Shaping a leading product

Knowing where to pivot in a crisis

Linking strategy and creative

Driving sponsorship growth

Putting regional insight to the test

Growing a small agency's presence

Driving global growth with the right data

Using custom insight to steer the right strategy

Connecting data sets for better results

Shifting brand perceptions with insight

Driving ad sales with custom research

Telling the right story with better data

Shaping a winning campaign

Using deep insight to tackle an unusual brief

Using data to guide transformation

Shaping a consumer-first brand identity

Shaping a winning campaign

Unlocking new markets with insight

Reducing turnaround times by 35%

Powering better media planning

Driving revenue with global insights

Using rich insight to get more targeted

Using custom data to go deeper

Putting consumer profiling into practice