Why sports fans
really care

Sport has more data on its audiences than almost any other category. But behavioral data has never answered the question that matters most to the brands spending against it: why does someone become a fan, what keeps them there, and what moment converts a casual viewer into a high-value customer? Hosted by Ramzi Aweida, Strategic Account Director at GWI, this panel brings together James Trueman, Sports Technology & Transformation Director at Deloitte Digital, Steve Adams, VP, Global Partnership Sales at Liverpool FC, and Cristian Racioppi, Director of Business Development EMEA at Channel Factory, to discuss what truly drives sports fandom.