Does Gen Z
really exist?

The generational marketing industry is worth billions. GWI's data asks the harder question: does the label hold up? Emotional state, life stage, and context predict behavior better than birth year. Hosted by Phill Agnew, host of Nudge, the UK's #1 marketing podcast, this panel brings together Jason Mander, Chief Insight Officer at GWI, Jon Gibs, Group Director of Media Insights & Measurement at Walmart Connect, Aarti Bhaskaran, Global Head, Research & Insights at Snap Inc., and Jonathan Stringfield, VP, Global Business Strategy, Analytics & Trust at Microsoft, to challenge conventional thinking on generational marketing.