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Ask an individual if they care about the environment, and the chances are they’ll confirm. Given the weight of scientific evidence in favor of climate change, the evident loss of biodiversity, natural disasters, and public outrage, it would be very controversial to say otherwise.
Ask millions of individuals on an ongoing basis if they care about the environment, and you can start to read between the lines and see the bigger patterns. As is often the case with our data, the truth isn’t just found in what our respondents tell us - it’s also in how those responses change over time or between groups.
Consumer choices are often framed as one of the most important drivers of change, but those same actions are far from free - they have many constraints bearing down on them.
For a handful of markets, including the US, uptake of Buy Now Pay Later (BNPL) services appear to have an inverse relationship with willingness to pay more for eco-friendly products. Correlation does not, however, mean causation. This is much more likely a reflection of the spending mindset than the spending mechanism.
What a change in online behaviors and attitudes means for Web 3.0 and beyond.
We’re entering a new phase of ecommerce, driven by changes in the way we search for products.
Online identities are set to develop in the metaverse. Customizable self-expression is a must.
Despite the rising cost of living, many consumers will still be making room for “must-have” treats. What looks set to make the cut?