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The vision of the metaverse is to create a virtual world that’s welcoming to people of all backgrounds. One that connects people and opportunities across borders, and creates new forms of entertainment. No “true” metaverse exists yet, but consumers and brands are exploring and experimenting in online gaming spaces like Roblox, Fortnite, and The Sandbox. Together, they’re helping us understand what the metaverse could eventually be, and its huge disruptive potential.
But to create a truly open world means creating an environment for self-expression, and early metaverse adopters play a key role in defining the shape of this landscape. So, what exactly should brands know in 2023?
Early adopters in the metaverse are more likely to identify as male, white, heterosexual, from high-income households, and tech-driven – but people who prefer to spend their time online are a much more diverse group.
Minority groups may not have equal representation so far, so brands can help further the opportunities that social media first pioneered to unite communities online. It’s why it’s so important to welcome aboard those who might not be engaged yet in virtual spaces.
What a change in online behaviors and attitudes means for Web3 and beyond.
We’re entering a new phase of ecommerce, driven by changes in the way we search for products.
Despite the rising cost of living, many consumers will still be making room for “must-have” treats. What looks set to make the cut?
Consumers are overwhelmed by the world, and sustainability is at stake. The issue runs much deeper than the cost of living.