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With international travel back on the cards, it’s time to divert your focus away from domestic vacations, right? Not so fast. Domestic vacations are showing no sign of slowing down. Around 90% of consumers say they plan to take a domestic vacation in the next 12 months.
So, what do you need to know about staycation planners?
% of domestic vacation planners who say the following are the main reasons to take a vacation in their country
That’s not to say you should forget about international vacations
While domestic vacations are hugely popular, international vacations are still coming in hot.
In fact, two-thirds of consumers intend to take a vacation abroad in the next 12 months, so overseas trips are still very much en-vogue.
Out of all generations, millennials are the most likely to book an international vacation, with close to three-quarters saying they’re planning a trip abroad in the next 12 months.
Like domestic travelers, those planning international vacations are in search of some R&R, but what sets them apart is their desire to experience a new place/culture.
With many of them entering a new phase of their lives with more disposable income in their back pockets, many millennials aren’t holding back when it comes to splashing the cash.
Not only do some millennials have more money to play with, but they’re also way out in front of other generations for saying vacations are very/extremely important to them (42% of millennials say this). This might help to explain why some millennials are keen to splurge on trips away and make up for lost time.
Just under 1 in 5 millennials say they look for top range options when booking a vacation, and around 3 in 10 millennial vacationers say they tend to buy the premium version of products, making them a key segment for luxury travel operators to target.
% of vacationers who say they're likely to spend extra on the following to treat themselves (sorted by over-index against everyone else)
And, it’s not just during the booking process where millennials are flexing their spending power. For some, it’s luxury all the way.
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