Speak directly with your target audience

As a GWI user, you know we’re here to help you understand consumers. And GWI Custom takes things one step further - giving you a bespoke, laser focus. By re-interviewing consumers who take part in our flagship survey, you can analyze your findings against 57,000 existing profiling points.

Get bespoke solutions with GWI Custom

Audience profiling

Audience profiling

Dig deeper into your target audience using over 57K added attributes to get a holistic understanding of who your customers are

Brand measurement

Brand measurement

Measure your brand's health and performance among your target consumers, and benchmark it against competitors



Create or integrate a segmentation solution to power your marketing strategy

Save time with personalized support

Our custom reports make it easy to nail your strategy, drive ROI, and make the right business decisions. Plus, we provide support at every stage with time-freeing resources that give you the flexibility you need.

Alarm clock

Analyst hours & reporting

Too busy to dive into the data? No sweat.
A dedicated analyst can help with scoping projects, turnaround times, and project delivery. You can use analyst hours how and when you want them across:
  • Data pulls
  • Dashboard creation
  • Ad hoc analysis
  • Advanced analytics
  • Presentations
  • Infographics
  • Reporting

GWI prebilled

Get ahead of the game when you pay in advance for our Custom and Insight teams’ services. You’ll have access to a dedicated project manager who’ll advise you on things like project design and research strategy.
  • Group-1
    Pay in
  • Group-2
    Enjoy a discount
    of up to 10%
  • Group-3
    Get a dedicated
    project manager
  • Group-4
    zero delays

Here’s why our clients can’t get enough of GWI Custom

We're able to compare audiences, regions, and demographics - and obviously you can't do that with static stats found online. You can’t dissect them in detail.

Avery Dennison

A global leader in materials science and manufacturing, Avery Dennison utilized GWI Custom to reach 2.9 million people. Only by running a custom survey were they able to dig deeper into key audiences, down to a level even their customers’ data teams wouldn’t have the ability to do.

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