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Striving for simplicity has led some to make big changes to their working life. Time away from a traditional 9 to 5 has allowed workers to explore other options, with the number who work while on the road or traveling increasing by 38% since Q3 2021. The search for the simple life is as much a cultural trend as it is an economic one. Some start the #vanlife because they have to, others because they want to.
Influencers are just the tip of big changes in the world of fashion. “Outfit of the day” inspiration will come less from influencers and more from your local Goodwill, as taking note of what influencers are wearing has dropped 7% since Q2 2021.
It will also provide a boost to the secondhand fashion trend. Comfort with buying preowned items is up 12% year-on-year, and little wonder as the hunt for the next best #ThriftFlip has garnered over 2.8 billion views on TikTok.
The automotive market is one of the best examples of just how differently consumer segments will behave in 2023. Since Q2 2020, there’s been a 121% increase in the number interested in buying a Ferrari or Lamborghini. At the very top end, consumers will still want to splash out – even if they’re more discreet about it.
However, many car owners see their vehicles as less of a way to express their personality and status – with those attitudes decreasing by 9% and 14%, respectively, since Q2 2021. Value for money is also the new motto in the automotive world. More are keen to have a vehicle that’s as cheap and easy to maintain as possible (+7%).
Americans are dealing with a lot coming out of the pandemic. So, they’re looking to media to give them some hope and, at the very least, an outlet for their emotions.
America’s landscape is in flux. Social justice fatigue might be setting in. How can brands hit the mark?
Although environmental pessimism is on the up, worry remains stable. Repeated exposure to the situation is causing climate change fatigue.
Interest in virtual worlds is rising. Creating safe spaces for experimentation is key for users to feel welcome.