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But brands need to think long-term. Results and successes take time to build and cut through the noise. Putting out statements for self-serving reasons, or because everyone else is, can be actively harmful – 46% of US consumers are tired of hearing about social justice causes all the time.
Associate director, Intelligence & Impact at McCann Worldgroup Global DEI
Consumers have been spread thin owing to the macroeconomic climate, and now have more modest ambitions and perceptions of themselves.
Americans are dealing with a lot coming out of the pandemic. So, they’re looking to media to give them some hope and, at the very least, an outlet for their emotions.
Although environmental pessimism is on the up, worry remains stable. Repeated exposure to the situation is causing climate change fatigue.
Interest in virtual worlds is rising. Creating safe spaces for experimentation is key for users to feel welcome.