Students are tech-savvy & economical;
Young Professionals don’t surprise with
their more aspirational nature.
Apple products more popular among
Young Professionals. Competitor brands
have greater share among Students.
Students are more likely to use social
media for entertainment and to kill time
than Young Professionals.
Students enjoy influencer marketing, but direct brand communication is the best strategy with Young Professionals.
Little difference in effectiveness of
marketing channels — younger audiences
more receptive to marketing in general.
Young Professionals more likely to pay for
Students’ tight budgets
may provoke drop in paid-content uptake.
Young Professionals are mobile-driven for online commerce.
This infographic was created using data available on our free plan. To find about all 25,000+ data points covered by GlobalWebIndex, click
Unless stated otherwise, all figures are taken from our Q2 2018 wave of online research among 119,899 internet users aged 16-64 across 44 countries. Among this cohort, there were 12,295 Students and 25,278 Young Professionals - defined as 16-34 year-old internet users in full-time work.