Students are tech-savvy & economical; Young Professionals don’t surprise with their more aspirational nature.
Apple products more popular among Young Professionals. Competitor brands have greater share among Students.
Students are more likely to use social media for entertainment and to kill time than Young Professionals.
Students enjoy influencer marketing, but direct brand communication is the best strategy with Young Professionals.
Little difference in effectiveness of marketing channels — younger audiences more receptive to marketing in general.
Young Professionals more likely to pay for entertainment. Students’ tight budgets may provoke drop in paid-content uptake.