Financial Services Insights and Trends

Fresh finance trends to feed future growth

Self-serve insights from our platform to understand the digital customer journey from attitudes, lifestyles, and buying behaviors to credit cards, savings accounts, and more.

Build personalized campaignsReach your audience with helpful content that speaks to what they’re worried about, what they’re saving for, and how you can help.

Boost consumer engagementUse actionable insights to build a better customer experience, increase interaction, and show consumers they can trust you.

Unlock new markets and opportunitiesTap into unexpected business growth by connecting with new regions and audiences all over the world.

Understand real consumers with data from real people

Understand real consumers with data from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - not national populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

Finance industry insights through a global and local lens

From money management to navigating the cost of living, our intuitive consumer research platform lets you seamlessly access financial services insights powered in the moment you need them.

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Take it for a test drive

Take it for a test drive

Get a quick preview of how our platform works with the top answers to key audience questions – pulling from surveys representing nearly 3 billion consumers. No signup needed.

Plug your strategy with rich finance insights

Power your decisions with local and global insights from over 50 markets to understand emerging trends and changes in consumer behavior like an expert.

Track customer journeysBring value to your audience at every touchpoint by quickly uncovering where they are, why they're there, and which trends  to keep an eye on.

See what consumers think about their financesGo beneath the surface and put the spotlight on what matters to your audience. Keep up with hot topics and shifting attitudes so you can give them exactly what they want.

Understand spending behaviors and attitudesTake the guesswork out of what, where, and why consumers are (or aren’t) buying to find the answers you need to understand what’s going on beyond their checking accounts.

Success story

The depth GWI brings, and the ability to dissect the data and use it in different ways as a self-service tool, is really valuable and unique.

Avery Dennison

When Avery Dennison wanted to define its retail strategy,  GWI was able to help this global leader in materials science  and manufacturing reach over 2 million people.