What tomorrow’s consumers are really thinking
% of US 12-15s who say the following are important to them
Younger US consumers are increasing their activism against the government to implement sustainable change at a systemic level. Gen Alpha favor caring for the planet over recycling, and although they have less agency to control waste management in their households, we’ve seen a similar mindset to those closest in age, Gen Z, suggesting that Gen Alpha also sees a much bigger picture to the efforts that sustainability requires.
We know from our research that health and wellness have become more important to adults during the pandemic, and kids have been affected too. Gen Alpha are more concerned about getting ill or their families getting ill since last year, and even though we’ve seen a bigger increase in worries for kids in America, this aligns with attitudes from kids in the rest of the world too.
% of US 12-15s who...
of 12-15s in the US like gaming podcasts
% of US gamers who want video games to include the following (sorted by % increase)
Want more insights on Gen Alpha in the US? Dive into the full America-specific report to understand tomorrow’s consumers. Uncover the complete picture of their social media habits, learn how important parental controls are to kids’ parents, know what gaming means to this generation, and learn what content appeals to them most.Get the report