Your job just got easier.
Meet the new GWI.

Knowing your audience isn’t reserved for the research pros who can run complex analysis in their sleep. Our new platform makes it easy to be an expert on your audience, with smarter tools that make it simple.

Get deeper audience
insights – fast

When you’re working with tons of data on your audiences and markets, you need a flexible way to give it some context. Our platform helps you reach new levels of understanding fast, getting you better quality answers on the stuff that matters.

Don’t just take our word for it

Pick an audience

Expectant parents

Eco-conscious teens

Boxing fans

Your audience:Audience 1

Choose a question

Get your insight

Your audience:Audience 1

Your Insight

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Audience %

See new depths of data in one visual

What best describes highest level of education you have achieved?

Cut straight to the data you need

Gaming

Make decisions you’d bet your career on

We all know how important it is to make data-driven decisions. Our platform uses smart tools to keep your analysis on point at all times, guiding you through every step. That means getting clued up on your audience fast, and making decisions you can stand behind.

Avoid mistakes and stay on track

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Keep your sample in check

Employment status types full-time worker and unemployed filter

Make anyone an expert

Tell one story across your business

Got teams in different locations all using different data? Our subscription-based platform arms your employees with one, consistent in-depth view of their audiences, so every story stays the same.