Audience segmentation that shows you exactly who to target

Brand tracking and brand measurement involve systematically monitoring and assessing a brand's performance over a certain period, or in a single moment in time. This helps businesses understand how their brand is perceived, its effectiveness in the market, and what could be improved.

It helps identify potential issues and guides strategic decision-making. Getting the facts on consumer perception, brand loyalty, and more, means you can make evidence-based decisions to enhance your brand equity and market positioning.

Our powerful 3 step process reveals exactly how consumers perceive your brand and how you stack up against your competitors.

1. Scope
   We work with you to design a custom research program that explores every element of your brand performance, alongside your competitors.
   
   
2. Analysis
   
   Our experts will advise you on the ideal analytics to support your strategic brand decisions, from identifying the critical metrics that drive performance, to identifying who is falling out of your brand funnel and how to re-engage them.
   
   
3. Reporting
   Our reporting is designed to meet your needs, from C-level brand insight reports that combine deep analysis and clear recommendations, to dashboards offering immediate access to key performance indicators.

Our brand tracking studies look into brand funnel metrics, which give you a clear view of awareness and consideration. And in order to compare your brand to your competitors, every brand tracker we develop measures various other players against the same metrics to create a benchmark and provide an industry-wide view.

We can invite survey respondents to describe your brand, and other brands in your category, or give them a list of attributes to associate with them. That’ll give you a sense of what positive (or negative) sentiments are associated with each.

Our brand tracking studies connect to our Core data sets, which means you can analyze your findings against 57K existing profiling points. Ultimately, that helps us identify those who are falling out of the funnel - for example, if a brand has high awareness but low conversion, we can create an audience of those who are aware of that brand, but not considering it, then profile them against Core respondents. That data is a goldmine for steering marketing strategies - making it infinitely easier to connect with your target consumer.