How To Embed Consumer Insight Into Sales Strategy

GWI x LinkedIn

GWI x LinkedIn: How to embed consumer insight into your sales strategy

Want to boost sales and convert customers? Watch this exclusive fireside chat with LinkedIn to learn how embedding real consumer insights into strategy helps you aggregate data and act on it, faster. Hear from the experts how to:

Drive ROI: See how LinkedIn makes smarter decisions earlier on with quality data
Integrate with AI: Embed consumer insight into strategy quickly and easily
Democratize data: Aggregate sources and make data accessible to all teams
Sell B2B: Find out why brand-building is business-critical

Meet the experts

EVP of Commercial, GWI

Jacqueline de Gernier

Jacqueline is the EVP of Commercial for GWI, the leading consumer insights company powering the decisions of marketers, strategists, and creatives worldwide.

With Jacqueline’s leadership and focus on driving growth in EMEA, North America, and APAC, GWI has grown into a $100M+ business, transforming market research from static reports into an always-on, AI-powered experience.

Director of Insights & Measurement, LinkedIn

David Walsh

David heads up the Insights & Measurement team at LinkedIn, the world’s largest professional network, which has more than 1Bn+ members in 200+ countries.

With David’s expertise guiding the way, LinkedIn puts customer data at the heart of every workflow, unlocking key insights to help its clients make better business decisions and drive strategic growth.