How consumers are taking control of their wellbeing
Throughout the pandemic, responses to managing health were quite reactionary – based on what was happening there and then. Our fight-or-flight instincts kicked in as we sought to stay healthy and safe; a natural reaction when faced with unfamiliar or unknown situations.
When it comes to managing physical wellbeing, consumers are turning to tried-and-tested strategies. Moving more, eating healthier, and getting more adequate sleep are the top actions taken to manage physical health.
Aside from exercise, many consumers are spending more time doing activities they enjoy to improve their mental wellbeing. Consciously making time to pursue or develop a hobby shouldn’t be undervalued. Taking “me” time isn’t selfish. Research has found that a moderate amount of free time is linked to being happier and less stressed. For brands, advancing the mental health conversation could involve messaging around the importance of taking some time out of our days to do something enjoyable, trying something new, or just to reset. Brands should consider how their activities could be a part of healthy me-time.
The ability to recognize stressful triggers and take action to remove them or reduce their impact is an extremely powerful way to manage our emotional state. Sometimes it can be easier said than done, but self-care also means recognizing the things we don’t want to do, and saying “no”, or setting limits. Clearly the pandemic has put this into focus more.