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increased US viewers in just 6 months
“Data and insights are at the core of our strategy. It’s definitely a differentiator for us compared to other sports organizations; our creatives are world-class and very good at what they do.“
Most downloaded app in 2024 ( 825.5 million )
“First-party data is great, but when it comes from a third-party source like GWI, it adds a layer of credibility to our narrative.”
Increase in web views that powered more ad sales
“GWI provides a good starting point for us to discover how our audience differs from the general population and those of peer platforms.”