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What do beauty brands need to know about consumers in the wake of the pandemic?
In this infographic, we'll tell you how beauty shopping habits have shifted, and shine a light on the stay-at-home routines that have developed.
Discover entirely new insight into the beauty market, and get closer to your buyer.
What's in the infographic?
With data from June 2020, we explore beauty buying habits and preferences.
As a result of lockdown, beauty and cosmetic consumers have altered their modes of buying. Shopping has moved more online - but not all consumers have gone with it.
Discover what's needed to appeal to beauty consumers in the new normal, including:
- How do Gen Z differ when it comes to brand discovery?
- What new types of brands attract consumers during this time?
- How do purchase drivers shape up in the time of coronavirus?
Get insight into current trends in beauty buying, including brands such as Dove, Nivea, and L'Oreal.